What is ASA: The Advertising Standards Authority is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances.
Case Study
Kick Ash Vapes
Two issues were investigated, both of which were Upheld.The website www.kickashvapes.co.uk, seen in March 2022, featured a product listing for “Guava Rubicana by Frooti Tooti 120ML”. Text in the description stated, “It features a sweet and sharp taste of energising guava that fills your mouth with fruity juice in combination with fizzy sparks you must try a truly tropical vape juice!” and “2x Nicotine Shots Included”. Their problem is their promoting unlicensed nicotine-containing e-liquids and their components in online media. The consequences are the ads must not appear again in the form complained about. We told Kick Ash Vapes Ltd that marketing communications with either the direct or indirect effect of promoting nicotine-containing e-cigarettes and their components, which were not licensed as medicines, should not be made on their website or from a public Facebook account in future, unless they had taken steps to ensure they would only be distributed to those following their account and would not be seen by other users.
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