Thursday, 20 October 2022

Identity Theory David Gauntlett

 Personal Identity - Young woman and material consumption




The identity concept gives the women renaissance and royal vibes. 

The preferred reading: Independent women, girl boss

The negotiated reading is “beyond sustainability” as some audiences may be confused what’s the correlation between the model

The oppositional reading: semi-revealing outfit

From the audience side, the audience may feel wanted to change their style into more elegant and classic






Bae Suzy is represented in the magazine as the independent girl

Preferred reading: girl boss

Negotiated reading: the over used of blush on showing she's kind of messy girl type

Oppositional reading: The color red is contradictive to the tagline "peaceful

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