Post Modernism - Guy Debord

Guy Debord 

Theory of the Spectacle

1967

Spectacle’ was his term for the mass media and consumerism as a whole. He thought that the term ‘Mass Media’ was too neutral, and that instead media was a spectacle designed to distract us. 

The commodification of everything

• Commodification of Culture: Debord criticized postmodernism for perpetuating the commodification of culture, where art and culture become commodities to be consumed rather than authentic expressions of human creativity.

• Spectacle: He argued that postmodern society is dominated by the "society of the spectacle," where images and representations of reality take precedence over authentic experiences. This leads to a superficial and alienating culture.

• Simulacra: Debord shared concerns with Jean Baudrillard about the proliferation of simulacra—copies without an original—in postmodern culture. He believed that reality itself was being replaced by hyperreal simulations, making it difficult to discern what is real.

• Alienation: Postmodernism, according to Debord, perpetuates alienation by promoting a culture of passive consumption and the pursuit of false desires created by the spectacle. This alienation separates individuals from their true desires and from one another.

• Loss of Authenticity: He argued that postmodern culture erases the authenticity of lived experiences, replacing them with mediated and commodified representations of reality. This contributes to a sense of disillusionment and disconnection.

• Desire for Authenticity: In contrast to postmodernism's embrace of the hyperreal and superficial, Debord advocated for a return to authentic human experiences, genuine interactions, and a rejection of the spectacle-driven culture.

Family Guy, and other ‘postmodern texts’ were originally counter culture, they provided an alternative to the mainstream.  

Family Guy is owned by Disney, one of the largest corporations in the world. So its critique on consumerism, capitalism and corporate greed is lessened.

Also it is so popular and has been running for so long that it is no longer counter culture, it is part of the mainstream.    

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