| Theory | Theorist | Description (100 words) | Example (100 words) |
| Media ownership / regulation | Regulations are rules that are stated and has to be followed by the media | Indonesia Film Censorship Board puts a age recommendation | |
| Synergy | When 2 different media company work together and benefit each other from their own product | Heineken and James Bond in the movie Skyfall | |
| Cross Media Convergence | When 2 products combine together to form one product | Rayban with Top Gun Maverick | |
| New Media | New media, as in the Internet and digital technologies, have had a significant effect on the relations between media and audiences | ||
| Two Step Flow | |||
| Technological Convergence | the merging of previously distinct media technologies and platforms through digitisation and computer networking | ||
| Genre Theory | Steve Neale | Producers rely on audience's desire to see both repetition and difference of genre conventions: seeking out the familiar, while also seeking something vaguely new and different. | |
| Desensitisation | |||
| Reception Theory | Stuart Hall | To watch/read/play/listen to/consume a media product is a process involving encoding by producers and decoding by audiences | |
| Cultivation Theory | George Gerbner | Being exposed to repeated patterns of representation over long periods of time can shape and influence the way in which people perceive the world around them (i.e. cultivating particular views and opinions) | |
| 5 Narrative Codes | |||
| Binary Opposites | |||
| Globalisation | |||
| Social Learning |
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