Critical Self Analysis

 The product that I choose is the iPhone 13 I choose this product because nowadays people are most likely to spend more time playing with their phones rather than going to real life especially people ages around 7-18

How does your product use or challenge conventions and how does it represent social groups or issues? 

Conventions are typical thing audience expect to see in a media product. In my product, the conventions are new colors and a new camera. In my advert, there is a zoom-in to see the detail of the camera. Besides that getting a bigger battery capacity as well as a new type c charger that increases your charging speed. The background of the advert will be all black as light phone color to make the phone color appealing. Besides that, we get a bigger screen of the phone.

How does your product engage with audiences and how would it be distributed as a real media text? 

The target audience for this project is all ages but mainly teenagers between the age of 13-20 who has a hobby of filming or taking pictures seriously or as a hobby. This ad will be shown on social media, because of a phone that has a large brand, and it's an item that lots of people are really waiting for it to come out, this ad will be reposted everywhere on social media such as TikTok, Instagram, or Twitter.

How did your production skill develop throughout this project?

At the beginning of this advert project, I was sure, because I already had something in my mind to think of making the advert, but as soon as it comes to the sketch part and thinking about the big ideas more specifically I started to struggle, because if I'm not sure a I need to change the storyboard again and it will not connect to the other shots same goes as the drawing section of the storyboard I struggle even more because I'm not really good at drawing. But overall after doing it I learned and studied new things such as planning is very important before making a final storyboard or even making better explanations about the shot even though the drawing is not good.

How did you integrate technologies – software, hardware, and online – in this project?

 

I used to preview the application from macOS to help me cut or trim the pictures.I also used Youtube to take or get the main ideas for my storyboard and advert to be created. These software and application helped me complete my project and encode the ideas from the software to my project.

Poster Research

 

Glossary

Active audience: engages, interprets and responds to a media text in different ways and is capable of challenging the ideas encoded in it

Auteur: a filmmaker whose individual style and complete control over all elements of production give a film its personal and unique stamp, has great influence on the film

Camera: a device used to take photographs or produce films 

Camera Dolly: a wheeled cart or similar device used in filmmaking and television production to create smooth horizontal camera movements

Code: a system of signs or symbols which are used to communicate meaning

Connotation: a word that suggests a different association than its literal meaning

Convention: the commonly accepted meaning created by the codes

Crane: a crane shot is a shot taken by a camera on a moving crane or jib

Cross-cutting: video editing technique of switching back and forth between scenes, often giving the

impression that the action occurring in different locations is unfolding at the same moment.

Cut: transition from one shot into another

Decode: to convert coded message into intelligible form

Denotation: the literal straightforward definition of a word

Desensitization occurs when an audience is repeatedly exposed to shocking or violent content. Repeated experience numbs the effect

Diegetic Sounds: those that link to something visible on screen, and can also be heard by the characters. This includes dialogue and the sounds of objects/things on the screen

Dissolve: This occurs when the beginning of one shot gradually overlaps the end of another

Dolly: when the camera moves closer to a subject, a dolly out is when it moves further away

Editing: the act of changing texts or film, deciding what will be removed, kept, and arranged in a media

Encode: to convert from one system of communication into another

Fade: transition used in visual media, in which the transition is at first black, fading to a visual image

Flashback: a scene that takes place before a story begins

Hypodermic needle theory is a model of communication suggesting that an intended message is directly received and wholly accepted by the receiver

Iris: provides an alternative to a fade-in or fade-out. Use this playful masking technique to draw the viewer's attention creatively to something specific before the rest of a scene comes fully into view

Mise-en-scene: everything within the frame

Negotiated Reading: the audience understands the meaning and connotations of a text, but they may

reject certain elements too

Non-Diegetic Sounds: all of the sounds that the audience hears but the characters cannot - this could be narration, ambient sound, “mood” music, and some sound effects

Oppositional Reading: the audience rejects the texts meaning - might not even engage with the text

Pan: when the camera moves horizontally to reveal more information about the setting or surrounding - sometimes used to establish a scene that can not all fit within one shot

Passive audience: more likely to accept the messages encoded in a media text without challenge and are therefore more likely to be directly affected by the messages

Preferred Reading: the audience decodes the text exactly as the producer intended - maybe they have the same ideological position

Representations: Presentation of ideas, places, people, groups, and things in media products.

Reverse Shot: film technique that involves two characters in the same scene who are filmed separately using different camera angle.

Reverse Zoom: The opposite of zoom - more commonly known as zoom out

Stereotypes: dominant ideologies held by culture about groups, places, ideas, and things reflecting the hegemonic ideals shared by the producing culture.

Sound: something that can be heard

Tilt: when the camera tilts vertically to reveal more information about the setting - often used to give the viewer more information about the objects or characteristic or the outfit of character

Track/ Tracking: when the camera is following the subject

Zoom: when the zoom (camera feature) moves in on a character or object, to show more detail